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Benchmarking: Marketing & PR Benchmark

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Marketing & PR Benchmark: The benchmarking service that helps win new business

  1. The benchmarking service that helps win new business
  2. Benchmark your marketing or PR consultancy against most successful competitors
  3. Compare your performance with other consultancies on 128 key issues
  4. Highlight your consultancy's unique top ten issues for improvement

Policy Publications in association with the University of Luton
For your marketing or PR consultancy...a database service that focuses on key sales improvement issues

Winning new business in the keenly competitive marketing and public relations consultancy professions is never easy.

Now there is Marketing & PR Benchmark: A Business Development Database. Marketing & PR Benchmark is a unique independent database which helps you benchmark your own consultancy's performance against 82 other marketing and PR consultancies

You discover how you perform on 128 different activities and issues connected with winning new consultancy business. Because the database lets you compare your performance with other consultancies, you can see at a glance how your consultancy performs both against the average and -- critically -- those consultancies that are most successful at winning new business.

Marketing & PR Benchmark takes the guesswork out of wondering how your performance stacks up against rivals. It replaces speculation with hard facts.

Take something as basic as new business enquiries. You'll receive them from many sources -- for example, existing and previous clients, specific marketing activity or cross-referrals from associated businesses. But are you getting as many enquiries from key sources as competitors? Marketing & PR Benchmark provides hard statistics about 12 possible enquiry sources.

Then there's the question of developing new business. Should you be sending out more mailing shots, making telephone cold calls, attending conferences or operating an Internet site? The benchmark shows what your rivals consider important among 16 business development activities -- and how you compare with them.

Across the full range of issues connected with winning new business -- arguably the most critical single activity in your practice -- Marketing & PR Benchmark provides hard facts. From who leads pitches... through factors to consider when deciding whether to bid for a new client... to what's important in the final negotiations with the potential client.

Never before has there been such a practical tool... so uniquely focused on the issues that are important to you. Because Marketing & PR Benchmark provides hard statistics -- rather than unsubstantiated opinions -- it can help to crystallise debate in your own consultancy about where your priorities lie.

Moreover, because Marketing & PR Benchmark focuses on those issues that are most important to your firm, it helps you to channel finite resources to where they can make most impact.

To benchmark your practice, start completing the questionnaire now. It's the first step to boosting your consultancy's business development power.

Marketing & PR Benchmark is operated by Policy Publications, an independent publishing company, with no connections to any marketing and PR consultancies.

How to benchmark your consultancy
It couldn't be easier to benchmark your own consultancy against others on the database.

  1. Place your order on this website and you will be sent a questionnaire.
  2. Complete the tick box questionnaire and return it to Policy Publications at the address on the form.. It focuses on 128 different issues grouped under 16 main questions. Involve colleagues in completing the questionnaire -- you may find it stimulates lively debate!
  3. When we receive your payment and questionnaire, we input the data from your questionnaire to our purpose-built database. At all times, your results remain completely confidential. Nobody, apart from you, ever sees your own results.
  4. When we've input the results, we'll print out and send you a unique 25-page report. We usually mail benchmarking reports within seven working days of receiving a payment and completed questionnaire.

A unique report on your consultancy's performance...

Your Marketing & PR Benchmark report is produced in a smart two-colour format suitable for use in high-level meetings. It comes in five sections:

  1. Executive summary. A high-level summary of the findings plus an introduction on how to interpret the figures. This provides useful advice about interpreting the figures from the ten pages of statistical tables comparing your consultancy's performance with others.
  2. Comparison of your consultancy with the average of all others in the database. Tables show percentages from all marketing and PR consultancies in the database against each of the 128 issues. Your consultancy's performance on each issue is displayed for easy comparison. There is a useful commentary which draws your attention to some of the key issues you may want to explore.
  3. Comparison of your consultancy with those practices that are most successful at winning new business. (Most successful consultancies are defined as those that win more than half their bids for new business.) Tables show percentages only from most successful marketing and PR consultancies in the database against each of the 128 issues. Your consultancy's performance on each issue is displayed for easy comparison. There is more commentary which focuses on issues which may be important.
  4. Top ten action checklist. This provides you with your own unique top ten action issues -- those where your consultancy's performance falls furthest behind the most successful. See, at a glance, those areas which may require the most urgent attention.
  5. How to make best use of your report. This explains how to use your Marketing & PR Benchmark report to develop an action plan for continuous improvement in your consultancy's sales and marketing programme.

Many ways to use your benchmarking report...

  • Discover how you compare against other marketing and PR consultancies... and the most successful new business winners.
  • Focus debate in your consultancy with hard facts on those issues that really matter... and the most important areas for priority improvement.
  • Identify any skills deficit in your business development function and take steps to rectify it.
  • Measure your improvement against other marketing and PR consultancies on a regular basis to gain a dynamic view of your performance.

Marketing & PR Benchmark
Focus on the benefits you gain...

  • Benchmarks your firm's performance against the average and best among other marketing and PR consultancies in the database.
  • Provides a real-world view of your firm's sales and marketing performance.
  • Provides a discussion document to focus staff on how to improve your consultancy's performance.
  • Stimulates debate on the crucial issues you need to tackle.
  • Provides a source of dynamic data to measure your own progress at regular intervals against professional peers.

Start benchmarking your marketing or PR consultancy's business development here...

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